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DESIGN
Maharam Digital Projects at VitraHaus
Artist-designed digital wallpaper installations bring innovative beauty to interiors
by Nicholena Moon
on 15 July 2011
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New York interior textile supplier Maharam recently continued its foray into digital design with the newest edition of Maharam Digital Projects opening last month to coincide with Art Basel. The digitally-printed wallpaper patterns are installed at Weil am Rhein, Germany's VitraHaus, where they are on display to the general public throughout the rest of the summer.

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VitraHaus, Swiss contemporary furniture company Vitra's stunning Herzog & de Meuron-designed flagship, provides a fitting backdrop for the seven Maharam designs. Spanning all four floors, each UV-resistant wall covering is the product of a different emerging or established artist (Cecilia Edefalk, Jacob Hashimoto, Maira Kalman, Harmen Liemburg, Karel Martens, Sarah Morris and Francesco Simeti) and is expertly styled with Vitra furnishings.

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These tableaus show how the collection introduces a more affordable large-scale alternative than artwork or other pricey wall treatments into the home and office. As such, the wallpapers sell onsite at Vitrahaus, as well as through Maharam online.

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Each design functions as a self-contained aesthetic while also exemplifying a conceptual reality. "Dutch Clouds" by Karel Martens (above) plays on perspective with a composition of artist-designed symbols which together form an image of the sky over Holland on the day of his grandson's birth.

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"Coastal Plants" (above) chronicles a three-year period in which artist Cecelia Edefalk traveled the European seaboard and contains over 200 watercolors expressing her interest in the painted image.

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Maira Kalman's "On This Day" (above) shows the illustrator's recordings of modern daily life's quirks and absurdities.

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Francesco Simeti mixes hunting decoys and toy birds into his piece "New World" to playfully change up traditional nature-themed wallpaper.

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