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DESIGN
LOOP Design
by Josh Rubin
on 09 June 2004

LOOP Design showed their latest and greatest at the annual Silver Spoon Hollywood Buffet-- a benefit for the LA Youth Networks’ homeless teen shelter. Stars come to this buffet of product to shop for a cause. Nicole Ritchis, for example, grabbed the "You Rock" PVC Tote, pictured here. Led by the creative genius of China Young, LOOP is armed with only impeccable taste and a humble mission: to design products for real, live people-- not focus group or egos. Creating functional, well-designed, smart products with emotion, intelligence and heart is what gets LOOP up in the morning (although coffee helps, too). check out all of LOOP's latest and greatest in their on-line store.

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