View Mobile Site

COOL HUNTING

show nav
View Desktop Site

COOL HUNTING

King of Gears Jersey by King Kog

Show love for your favorite aprés-ride rehydration with this limited-edition kit

by Hans Aschim in Design on 12 August 2014

king-kog-1.jpg king-kog-2.jpg

For all the nutrition, training and bike weight measuring, there's one thing cyclists everywhere can agree upon after a long hard ride—and it isn't more energy bars. Aprés beers are a part of bike culture whether you're riding in a peloton-style pace line on the road or sending it off dirt jumps. Beloved Brooklyn-based bike shop (with an Oakland outpost now open) King Kog pays homage to the King of Beers with their latest jersey offering. The King of Gears jersey is cut close to the body for aerodynamics when racing. Three rear pockets hold your on-bike essentials and, despite the jersey's malted beverage vibe, this moisture-wicking garment is made for performance. Just be sure to save the brews for when you've reached your destination.

Sure to sell out quickly, King Kog is currently taking pre-orders for the $80 suds-centric garment.

Images courtesy of King Kog

advertisement

Get Cool Hunting delivered to your inbox every weekday morning