COOL HUNTING

show nav

COOL HUNTING

Kickstapants

Show support for two new supportive undergarments

by Karen Day in Design on 03 May 2012

kickstapants1.jpg kickstapants2.jpg

Kickstarter helps get an array of independent endeavors off the ground every day. While many of these entrepreneurial projects revolve around the arts, we recently found two creative minds using the funding platform to up the underwear game. Each with a different motive, both JoeyBra and Flint and Tinder aim to enhance our lives with a new take on the ubiquitous undergarment. Check out the "kickstapants" projects below.

kickstapants-joeybra.jpg

A concept sure to be a hit among ladies who love to go out and dance or go for a run, the JoeyBra gives women the advantage of a hidden pocket in their bra. The small side compartments are big enough to fit an iPhone, but the elastic seams keep it all conveniently secure. The JoeyBra is the brainchild of two business students at the University of Washington who will use the funding to first create an adjustable sexy push-up style with a sports bra to follow.

kickstapants-flint1.jpg

Former FHM Magazine editor and Buckyballs founder Jake Bronstein would simply like to bring men's underwear production back to the US. His idea is Flint and Tinder, a line of premium Supima cotton skivvies made in a family-run factory. Comfort and function are key components to the three styles in his collection, but another driving force is job creation—for every 1,000 pairs sold, one full-time job is generated.

Get Cool Hunting delivered to your inbox every weekday morning