The new book titled Hoopla, full of dynamic images and insightful descriptions, is the first to fully deconstruct the freewheeling, visionary agency of Crispin Porter + Bogusky—the firm that brought a new meaning to thinking outside of the box by redesigning the box itself. USA Today hailed them as "the ad world's most talked-about agency" and Business 2.0 called them "the next big thing" as they launched the MINI car craze in America, took on Big Tobacco in the controversial "truth" campaign, sexed up Virgin Airlines, and put the sizzle back in Burger King. Now veteran journalist, Warren Berger who has tracked the CP+B phenomenon over the past decade, reveals the mystery behind the madness. Hoopla also includes practical advice on how to find and promote big ideas and generate excitement around them in today's increasingly cluttered world. Due out August 2006, pre-order it from Amazon ($45).