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Heineken Aluminium

Famed Dutch beer brand's new glow-in-the-dark bottle and a new design initiative at Milan's furniture fair

by Paolo Ferrarini in Design on 15 April 2011

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Combining the ice-cold feel of a metal can with the classic glass bottle shape, the new Heineken Aluminum is the best of both beer worlds. The design features graphics printed with invisible ink that, when exposed to UV light, reveal an amusing shooting stars pattern. Debuting a few months ago in Milan, the bottle is entertaining the party-goers at Salone del Mobile with its glow-in-the-dark effect.

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On the heels of the bottle redesign, Heineken announced plans for another new design initiative called "Open Design Explorations." The project aims to create new concepts for bars, clubs and social spaces, one of which will be a pop-up club at the city's 2012 furniture fair.

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The design brief for this concept club asks designers to become part of a multidisciplinary team that will study social interaction in clubs around the world. This exploration will provide authentic insights that will help create the pop-up club.

The designers will be selected via Talent Nights taking place in Asia, Europe, USA and Latin America. Once chosen, each designer will join a team focused on one of the design field, including interiors, architecture, product, graphic, interactive and experiential, fashion and identity. Each team will be led by a renowned designer, including Luc Schurgers, founder of Mini Vegas and Fabio Rotella of Studio Rotella.

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