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Baselworld 2015: Georg Jensen's Vivianna Bangle

An update to the celebrated collaboration between the Swedish designer and the Danish brand

by David Graver
on 19 March 2015
GeorgJensen-Pave-Bracelet.jpg

In 1967, Danish design house Georg Jensen partnered with iconic Swedish designer Vivianna Torun Bülow-Hübe. Two years later, the Vivianna Bangle was born. It defied traditional time-telling logic, in that Bülow-Hübe sought to free people from the constraints of numbers (despite the piece itself providing precision). A reflective mirror face was also utilized to remind those checking the hour to be present. It was clean, thoughtful and forward-thinking—equal parts tool and ornament. When CEO David Chu took over Jensen in 2013, he recognized the power in the piece and was determined to give it new life. At this year's Baselworld watch and jewelry fair, the 111-year-old brand unveiled three updated pieces and each was equally stunning.

The latest iterations are the product of material advancements. A new 18-carat gold option, powered by a ETA quartz movement, almost glows with warmth. Their first-ever rose gold version, carrying a Swiss quartz movement emphasizes the blend of jewelry and watch. And the new pave diamond piece, also featuring an ETA quartz movement, delivers a highly-ornate interpretation, while still conveying Bülow-Hübe's design DNA. While dazzling, it is also reflective. Despite vast details, there is a balance—simplicity stands above all else in each piece.

Previous iterations of Georg Jensen's Vivianna Bangle are available in store and online with prices starting at £1,350. Their latest Baselworld releases will become available in the coming months.

Images courtesy of Georg Jensen

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