Recently launched with the mission to produce beautiful, simple objects for everyday use, General Manufacturing Concern is the latest project by former Best Made Co. designer Hunter Criaghill. The Brooklyn-based brand translates the refined design aesthetic of Best Made to practical objects like the Wilson Keyring, a basic brass ring molded from a single piece of 1/8 inch wire, which stays closed by tension while comfortably holding as many keys as you'll probably ever own.
Available in three colors of dipped enamel, the Wilson Keyring sells for $10 from the from General Manufacturing Concern web shop. Keep an eye on the budding brand as they release new products in the coming months.
Images courtesy of General Manufacturing Concern