Certain designers have a knack for solving problems so basic that their creations feel immediately timeless. Industrial designer Emanuele Pizzolorusso is one of them. The Helsinki-based Italian creative responsible for a pre-crumpled city map for flustered tourists has now created the Fold Pot, a simple silicone container that grows along with the plant it contains.
Plants grow—pots, not so much. The flexible design of Fold Pot starts small to accommodate seedlings and unfurls to hold more soil and a mature plant. By eliminating the need for transferring, Pizzolorusso has solved one of the most stressful processes for amateur gardeners. Aesthetically, the designer used clean, beveled edges and matte earth tones to contrast the organic look of the plants themselves. Best of all, the durable pot won't shatter next time your cat hops up on the windowsill to sniff the basil.
Fold Pot is available through Pizzolorusso's shop, where a set of three sells for €65. Each pot morphs to hold one and two liters of soil, and comes with a pot plate.
Images courtesy of Emanuele Pizzolorusso