It takes something pretty special to stand out at the NY NOW home, lifestyle and design show that features over 2,800 exhibitors from around the world, and the debut collection from Austin-based Finell managed to do just that. At once unapologetically modern and geometric yet approachable, the brand has a strong focus on balancing form with function. Stackable, modular serving sets are individually sophisticated and provide a strong centerpiece when joined together. Serving trays, available in both round and rectangular shapes, feature silicone bands arranged in a seemingly haphazard arrangement safely hold beverages and add a pop of color to the powder-coated aluminum base.
Prior to starting her eponymous homewares brand, Rebecca Finell had previously co-founded and served as principal designer at Boon Inc., a leader in innovative baby products. With the new venture though, Finell takes a more mature approach while keeping a dose of lightheartedness in the mix through materials, concepts and color. One exemplary piece is the SOD, an aptly named drying rack that resembles blades of grass—made from dishwasher safe silicon with a stainless steel base.
The full debut collection from Finell is currently available for pre-order from online as well as from finer retailers worldwide.
Images courtesy of Finell