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FabiaBercsek1.jpg
FabiaBercsek2.jpg

Brazilian designers are learning the importance of branding outside the apparel world. The limited-edition Band-Aids that Alexandre Herchcovitch (who already has a signature linens line in his pocket) designed for Johnson & Johnson and released a few weeks ago saw people practically looking forward to getting boo-boos in order to have an excuse to wear the stylish cut protectors. Now São Paulo designer Fabia Bercsek is locking in her name with outsiders of fashion via two specially created mini locks she's done for the international hardware company Papaiz's Fashion line. Befitting her association for coming up with original prints, she created an animal skin-style design to match her Summer 2009 collection and a pretty, floral scene that references Japan in homage to the centenary mark of the Japanese immigration to Brazil. Having the key to style doesn't seem to be too difficult when equipped with these.

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