Joining the design elite on Soho's Greene Street, droog opened their multi-story NYC showroom, shop and exhibition space yesterday. Dutch designers Studio Makkink & Bey lent a hand with the interior, a space that blurs the lines between objects, store fittings and architecture with its House of Blue concept, which allows customers the opportunity to purchase parts or fixtures, like a working chimney, and even have it made to fit and function in their own home.
The 5,000 square foot space is the first stateside location for the Amsterdam-based design group, whose only other brick-and-mortar shop is in Tokyo. True to droog ethos, all three offering up a unique shopping experience.
Founded in 1993, droog has helped to launch the careers of many designers as well as shape the way people think about design itself with their innovative products and progressive approaches.
droog New York
76 Greene Street
New York, NY 10012 map
tel. +1 212 941 8350