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Dom Vetro + Cardinal Motors' DV R100/7 Collection

The eyewear brand and custom bike shop rebuild a 1978 BMW to launch their collaborative line of riding accessories

by Kevin Serai
on 11 December 2015

Drawing upon their shared appreciation for meticulously designed and crafted goods, luxury eyewear company Dom Vetro and Chad Hodge—the founder of Brooklyn-based custom motorcycle shop Cardinal Motors—teamed up to rebuild a 1978 BMW R100/7 motorcycle. Dubbed the DV R100/7, the bike has been completely stripped and reassembled in Hodge’s workshop, re-emerging with a new modernity while maintaining its vintage BMW appeal. The rebuilt bike has been outfitted with custom fenders, mounts, a sub frame and seat, a 3D-printed tail piece and a stunning white paint job with burgundy calf-skin upholstery.

In addition, the two brands have released a line of ride-ready leather goods and accessories to complement the bike, including two new Cortina sunglass frames from Dom Vetro. As with the rest of Dom Vetro’s offerings, the sunglasses (available in jet black and dark tortoise) are assembled in the Italian Alps and designed with function in mind. Their goggle-like shape and larger-than-average lenses serve motorcyclists both on and off their bikes, fitting snugly and comfortably beneath helmets when it's time to ride. A leather tool roll, tank strap and custom-painted Bell Bullitt helmet (a shape that Hodge himself designed for Bell) round out the collection, each dressed up in the same white and burgundy color palette to unite the sunglasses and motorcycle seamlessly.

Though the BMW is unfortunately not for sale, the Cortina frames collection is currently available ($295) for purchase at Dom Vetro's webstore, along with all the leather goods (from $189).

Images by Cool Hunting

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