New online shop grants discerning consumers access to top-flight designers
Those looking for a more specialized interior decorating process than thumbing through the latest DWR catalog can try the new site, Dering Hall. Launched by Waterworks CEO Peter Sallick (though unrelated to that company), the shop links consumers to designers, granting the non-professional, but discerning, home decorator exclusive access to top-tier goods.
Dering Hall uses an easily navigable interface to deliver what Sallick claims is the web's "first marketplace for designers, architects, artisans and design dealers to offer the products they have historically offered largely to their private clients." The site also weaves in elements of social media, giving members the option to save products and "follow" their favorite designers to track recent additions.
Many items are made to order, and some have customizable options that further enhance the connection between the producer and the customer. Members can also browse by designer to view portfolios of past work from industry names like Meier / Ferrer, HB Home, and Robert A.M. Stern before shopping their products.
Combining the concept of a lookbook with good, old-fashioned online shopping, Dering Hall makes it easier than ever for individuals to imagine and thoughtfully execute their next redecorating project.