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Cool Hunting Video Presents: Sergio Rodrigues

We sit down with the playful Brazilian furniture designer to discuss his process, naming techniques and how the ponytail influenced his chairs

by Cool Hunting Video in Design on 05 October 2009

by Gregory Mitnick

Visiting Sergio Rodrigues at his NYC gallery Espasso, this video checks in with the iconic Brazilian designer and architect to celebrate the relaunch of his "Chifruda" chair. Translated as "the horned one" in reference to cuckoldry, the chair's return comes thanks to the discovery of the original in a Rio pawn shop last year. In our interview, the playfully witty octogenarian imagines archetypes suited for the chair, explains the unexpected influence of the Bauhaus, and describes how cleverly renaming a design can satisfy the pickiest of clients.

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