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Cool Hunting Rough Cut: LoSiento

Watch our video on how a burgeoning design studio takes typography to the fourth dimension

by Cool Hunting Video in Design on 02 February 2011

by Gregory Stefano

While in Barcelona recently (thanks to Red) we visited Borja Martínez, the founder of LoSiento, a studio that specializes in 3D typography, packaging and product design. Young and imaginative, the small firm is constantly pushing the limits of what can be accomplished with paper as a medium. One of Borja's founding philosophies is encouraging self-initiated projects at the studio, an approach of constant experimentation that has given birth to LoSiento's amazing 4D typography. We had the chance to talk to Borja and check out his studio in this video.


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