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DESIGN
Cool Hunting Rough Cut: David Lyon
GM's head of interiors on the difficulties and rewards of automobile design
by Greg Stefano
on 06 April 2011

We recently caught up with David Lyons, the Executive Director of Interior Design for General Motors North America, at an event for Chevy's new on-board technology system, MyLink. David gave us the scoop on the difficulty of designing a car interior and how a focus on specific consumer needs is essential for a successful product model.

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