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Cool Hunting Rough Cut: David Lyon

GM's head of interiors on the difficulties and rewards of automobile design

by Greg Stefano in Design on 06 April 2011

We recently caught up with David Lyons, the Executive Director of Interior Design for General Motors North America, at an event for Chevy's new on-board technology system, MyLink. David gave us the scoop on the difficulty of designing a car interior and how a focus on specific consumer needs is essential for a successful product model.

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