As a mother who walks regularly, Brooklynite Micaela Birmingham discovered a design problem when going out with her child. "When my first daughter was a newborn, I proudly stepped out with my fancy stroller for our first walk to the park and was devastated that the sun was in my precious darling's eyes," she said.
After an awkwardly draped sweater kept slipping out of place, Birmingham spent that evening experimenting with solutions—and CityMum's CityShade was born.
Parents approached her around the neighborhood about the shade and soon she was shipping to Dubai and London. "Our target is moms who believe that it's okay to take some style to the playground." New colors and organic fabric options will be ready for sunny spring days.
Made with EcoLiteVinyl and recycled cardboard in city-themed hues (including Soho Black, Brooklyn Brownstown and Paris Pink), Velcro holds the shade in place and allows for easy access to babies. CityShade works with Bugaboo Cameleon and Frog, Peg-Pérego Skate and Switch, Uppababy Vista, and iCandy strollers.
CityShades start at $70 and sell from CityMum.