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Cool Hunting Video: Nike Magista

The next step in football combines innovative design and technology

by Cool Hunting Video in Design on 12 March 2014

Not long ago, Nike invited us to Barcelona, Spain for the unveiling of their latest shoes, which are yet another step forward in the revolutionizing of football boots. The Magista are the brand's first Flyknit football boots, designed in conjunction with athletes to create a extremely lightweight and high-performance shoes. We had the chance to speak with Martin Lotti—Nike's Creative Director of Global Football—about the brand's design process, changes in the sport and how they are reflected in the Magista.


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