While the devices usually sit on top of buildings or attach to towers, Tomorrow's Weather cleverly uses current technology to forecast upcoming elements (just like a weather ball), visualizing the data on the side of the building (owned by media company Aller) and making it more accessible to passersby.
Weather beacons exist in cities spanning Sydney to Cincinnati, with little poems attached to weather codes making a simple way to remember how to read the information. My fascination stems from a childhood fascination with a weather ball on the top of a bank building in Minneapolis—I will never forget that "when the weather ball is red, warmer weather is ahead."
For real weather fanatics, check out the ambient weather beacon, a home device that also forecasts the upcoming weather.
Edited by Craig Kanarick, EXP looks at the ways innovative brands express themselves in the digital age.