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by Ami Kealoha
on 30 June 2006

Like a cross between Duchamp and Archie McPhee, the French company Atypyk makes witty, conceptual gifts that play on everyday objects. My personal history with the company dates back to 2003 when I visited their Paris studio and Ivan Duval (one-half of the Atypyk team) regaled me with stories and sent me home with a Cowstick, a sticker kit that transforms a refrigerator into a cow.

Founded in 1999, the company has a trove of products worth checking out, but Kill Time book, full of doodle-like "exercises" (images Daily 2.3.5 (tel. (212)-334-9728).

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