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The First Futurecraft Shoe from adidas' Speedfactory

The Made-For-Germany sneakers demonstrates the factory's sheer proficiency

by David Graver
on 23 September 2016

Not only is adidas making a push toward decentralizing their manufacturing—a move that will make truly local products in record (robotically-powered) time—they've also unveiled the first-ever shoe from their flagship Speedfactory concept production facility in Ansbach, Germany. As the name implies, the Speedfactory constructs custom, high-performance footwear rapidly. A second Speedfactory will be opened in Atlanta at some point in 2017, but in the interim, adidas has revealed the first-ever shoe produced at the original. Aptly titled the Futurecraft M.F.G. (Made for Germany), the sneaker—which falls in the adidas Running category—truly demonstrates the facility's precision of design and execution. A further look at this German-only release reveals plenty of features that fans of the brand will love.

Immediately evident is the shoe's Primeknit upper. It's set upon their proprietary BOOST cushioning technology. ARAMIS tech was also applied to track how an athlete's foot moves within the shoe. This led to replacing the three-stripe cage with a series of supportive patches. Finally, a first-of-its-kind torsion bar rests in the outsole to increase flexibility. Altogether, it is a state-of-the-art running sneaker—but it's just an example of what the Speedfactory represents.

Video and images courtesy of adidas

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