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DESIGN
The Pantone Plus Series
DESIGN
The Pantone Plus Series
The kings of color launch new hues, products, and a behind-the-scenes video
by Roman Espejo
on 10 May 2010

Defining the pigments of the imagination for almost 50 years, Pantone sets industry standards in color. Its matching systems and guides are essential in graphic arts, industrial design, fashion, cosmetics—when finding, referencing or producing the precise hue, tint or shade is critical.

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Keeping to its tradition of innovative solutions, the Carlstadt, NJ-based company today launches The Plus Series. A complementary video, "360˚ Color: A Peek Inside Pantone on the Release of The Plus Series," (made by CH filmmakers Gregory Mitnick and Ami Kealoha) offers a behind-the-scenes look into the system's development and products with the folks at Pantone and notable designers, including Swissmiss founder Tina Roth Eisenberg, RISD President John Maeda, and Doug Jaeger, President of the Art Director's Club. The short, along with the new look and feel of Pantone, comes from the creative minds of the multidisciplinary Base, who worked with Pantone to come up with a fresh identity, framing the new plus series within "a context that references the classic Pantone Chip."

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After continually adding sections to its book, Pantone reorganized the chromatic families to fluidly relate to each other. It also introduces 224 brand-new colors and three on-trend categories: pastels, neons and metallics. For those who prefer to go paperless, Pantone digitized its fan decks with its Color Manager software.

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