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Lev Grossman at TIME Magazine wrote The Quest for Cool, a story all about Cool Hunting. It's an interesting follow-up to Malcom Gladwells New Yorker story. The article also serves as a bit of a who's who in the professional Cool Hunting world. Here's the extraction: Irma Zandl, Founder of Zandl Group Claire Brooks, Executive Director Lambesis Agency Jane Rinzler Buckingham, President of Youth Intelligence Dee Dee Gordon and Sharon Lee, Founders of Look-Look
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