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CULTURE
Tide Loads of Hope Challenge
by Ami Kealoha
on 11 March 2009
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In an effort to help out those suffering from the effects of Hurricane Katrina, Tide's Loads of Hope campaign is looking to raise $100,000 in the next four hours.

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To pitch in, all you have to do is buy a retro Tide tee for a mere $20, with all profits going to families affected by the disaster.

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