The Electronic Entertainment Expo
The Electronic Entertainment Expo (E3) is a bit like the louder flashier sister to the Game Developers Conference. It's an opportunity to check out new titles and display new hardware. It's also an opportunity for top executives in the industry to get together, make deals, and woo distributors. Navigating through the Expo floor put me through sensory overload as I was herded with many others in a sea of flashing lights, bizarre sounds, and scantily clad women clamoring for attention.