by Alexandra Reed
The Tappan Collective is now a go-to site for discovering and collecting original artwork and limited edition prints by a hotbed of emerging artists at an affordable price. The online shop is enhanced by a myriad of engaging digital content, as well as a physical presence at art fairs and pop-up exhibitions—like their much-loved event at the Standard LA—and significant collaborations with some of art, fashion and music's finest up-and-comers.
It all started when Chelsea Neman, an aspiring artist and Jordan Klein, an art historian and graphic designer, met at the University of Michigan. Self-professed art nerds, they spent a lot of daydreaming at Michigan's Tappan Fine Arts library, flirting with art-inspired, entrepreneurial ideas. Upon returning to their native LA, the enterprising duo began working in traditional art gallery environments which reinforced their quest to create a fresh and unconventional online platform.
A mix of media, from photography to woodblock prints to watercolor, can be found at The Tappan Collective. Keep an eye out for more pop-ups around LA, but first catch them in NYC starting 7 March 2012, where they will be in residence for four weeks at American Two Shot with artwork by Evan Robarts and David Kitz.
Images courtesy The Tappan Collective