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Simasticus1.jpg
Simasticus2.jpg

The world's best-selling computer game, The Sims, is about to experience a new level of exploration with "In The Hands of Artists," an exhibition that will explore the interactive nature of the game. Featuring work from the Communication Design, Design and Technology and Illustration programs of the Parsons New School for Design, it will run at the Chelsea Art Museum in New York from 19 April-12 May 2007. Much of the work, like the game itself, will blur the lines between reality, technology and art.

Projects range from machinima (Sims-created videos) to three-dimensional printing and painting and drawing and toy design. Simasticus (pictured above), an interactive media project, applies Sims game play to the real world. By using a Sims-based interface, the exhibition visitor will control devices that project images onto public areas. This allows visitors to communicate with the public using text, visually or through animated devices, provoking interaction between pedestrians—much like one would do in the game.

After Parsons, the exhibit moves on for interpretation by The Academy of Art University in San Francisco and Otis College of Art and Design in L.A. For more info click here.

In The Hands of Artists
Opening reception: 19 April 2007, 6-8pm
19 April-12 May 2007
Chelsea Art Museum
556 West 22nd Street
New York, NY 10011 map
tel. +1 212 255 0719

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