All Articles
All Articles

Stay Wild Magazine

We speak with the co-founder about the new publication that's dedicated to all things adventure

by CH Contributor
on 28 March 2014

by Eva Glettner

StayWild-01.jpg StayWild-02.jpg

Stay Wild founders—husband and wife team Amy and Justin Morrison—are self-professed adventurers who live by their new magazine's mission statement. The duo (the former a business planner and the latter a creative director with over a decade of experience) recently hit their Kickstarter goal and now announce the inaugural edition of the already-international Stay Wild Magazine—a free, eco-friendly printed publication that's all about uninhibited exploration of the outdoors.

Excited to further his passion for finding and sharing stories and images pertaining to travel, action sports and outdoor experiences, co-founder Justin (a Canadian-born resident of Portland) took some time to speak with CH about the magazine that encourages readers to live for thrills and visit all corners of the world.

How did you become such an adventurer?

Growing up, I liked the idea of the National Geographic Society more than the magazine. Those badass explorers clubs like the the Cousteau family and Thor Hyerdahl's expeditions totally inspired me to assemble teams and go out adventuring. What those groups made from their adventures—magazines, TV shows, books—those things are just the byproducts of living life to the fullest.

So why start a magazine? And why print?

I can't roll up an online magazine and start a fire with it. Print is real and the best way to experience a magazine. I'm also not a caveman, so the magazine will be online as a daily blog, a video series and a digital edition for people who like pretending to flip through magazines on their touch-screens.

Tell us a little about how you select content.

So far folks (aka a worldwide network of photographers, artist cartographers, athletic foodies and adventurous trouble-makers) have been pitching perfect stories, so "choosing" hasn't had to happen yet. We don't want to have a specialty magazine that just focuses on one topic, like bikes, snow sports or spear-fishing trout. The point here is to have a hub or campfire where all things adventurous can come together.

StayWild-04.jpg StayWild-03.jpg
You mention the Cousteau family, what about Steve Zissou? Has he had any influence on you?

I cry every time I watch "Life Aquatic." It's a beautiful film. But if you read about the Cousteau family, you'll see how much more awesome their story is. Those yellow beanies we wear are in tribute to the Cousteaus and the inspiration they brought the world. Bonus: the yellow beanies are available as a Kickstarter reward.

The first edition of Stay Wild Magazine will be released this spring at selected venues, in a print-run of 10,000. Keep and eye on the website for updates.

Artwork by Justin Morrison, family portrait by Robbie Augspurger, all others courtesy of Stay Wild

The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.

Leopoldine Huyghues Despointes

The young filmmaker and non-profit founder who just wants people to follow their dreams

Read More
I feel confident and ready to accomplish so much more, the movement is on

Kathleen Supové

The NYC performance artist who’s radically reinventing the piano recital

Read More
I like pieces that are virtuosic, that show off the piano and what it can do, and are awe-inspiring

Jonathan Sparks

Reinventing electronic music by inventing multi-disciplinary instruments

Read More
Recorded music is becoming so cheap, so the value of music is now in live performance

Matt Kenyon

Fusing art and technology to disrupt concepts of corporate America

Read More
I want the work to live in the world and circulate, so it can generate more dialogue

Pauline van Dongen

The Dutch designer blazing the wearable technology path

Read More
I’m fascinated by concepts of change, movement, energy and perception; since they are closely related to the way we experience the world

Lulu Mickelson

A civic leader bringing change to NYC through design

Read More
Human-centered design is one of the many tools that we can use to better engage the public

Marcus Weller

Using technology to turn motorcycle helmet design on its head

Read More
I was taken aback both by the number of people that doubted it, and by the equally large number of people that got behind it

LaToya Ruby Frazier

Documenting the slow, troubling change in Braddock, Pennsylvania

Read More
I am not a journalist, I am a conceptual documentary artist using my visual expression for building narratives that are unseen and unheard

Tarren Wolfe

The next-generation appliance making kitchens greener—literally

Read More
Our goal is to provide food for everyone in the world, and the best place to start is in our very own community

Melissa Kushner

Addressing the needs of orphans and vulnerable children in Malawi through microenterprise

Read More
Poverty is complicated, there is an increasing temptation and pressure in the development space to oversimplify things

Kegan Schouwenburg

Revolutionizing orthotics through 3D-printed insoles

Read More
What orthotics do is they effectively change the geometry of what your alignment is like

Cynthia Breazeal

How an emotional, empathetic robot named Jibo stands to revolutionize communication

Read More
The thing that's so provocative about social robots is that it's fundamentally a community technology

Douglas Riboud + Justin Guilbert

How a mission to create great coconut water led to a whole new way of doing business

Read More
We’ve made a conscious decision to be as transparent and honest as we can, and let people decide for themselves

Roxie Darling

From un-shampoo to transgender identity, the NYC colorist boldly defining the next chapter of hair

Read More
Hair color is as much a science as it is a craft

Dan Barasch + James Ramsey

A quest to make the future brighter—underground

Read More
We both share a passion for groundbreaking technology and a shared love of New York

Eelke Plasmeijer

The locally driven restaurant that’s upending Balinese food culture

Read More
We really try to keep things simple and let the produce do the talking

George Arriola and Monohm

An heirloom electronic for the post-smartphone era

Read More
We agonized during the design process as all hyper-obsessed craftspeople should

Corinne Joachim Sanon

The chocolatier bringing social change to Haiti and bean-to-bar chocolate to the world

Read More
Seeing the poverty surrounding me and the lack of jobs and opportunity bothered me

Sabine Seymour

A future where smart clothes are as ubiquitous as zippers

Read More
In the future you will not buy a piece of 'functional' clothing without SoftSpot

Meredith Perry

How searching the Internet helped a 22-year-old invent wireless electricity

Read More
It’s not about where the information is, it’s about how you use the tools

Sarah Kunst

The entrepreneur single-handedly changing the landscape for women in tech

Read More
People who live on a planet that is half women but can never seem to find any when they need one, I have solved your problem

Joshua Harker

Pushing the boundaries of sculpture with intricate 3D printing

Read More
My intent was to explore and depict the architecture of the imagination, to interpret and share forms evident in the mind’s eye

Alex Kalman

The tiny museum in Manhattan that’s redefining museums

Read More
The mission is to put this small simple and powerful tool into the hands of as many people as possible

Tal Danino

The bioengineer who’s programming DNA to fight cancer

Read More
[Manipulating genes] is very new, people are just learning how to program these organisms

Vanessa Newman

Redesigning pregnancy for the post-gender generation with Butchbaby & Co.

Read More
I want my customers to feel comfortable and unchanged, in that becoming pregnant didn't take away from or compromise their identity
Loading More...