Sparkling water may not be the source that springs to mind when planning your next night out, but Perrier hopes you'll look to them when sorting out where to go and what to do. The just-launched Société Perrier helps keep the discerning global nomad up to speed in the areas of art, music, fashion, travel and nightlife entertainment through its easily navigable website.
An apt symbol for the polished, arts-centered site is Société Perrier's 1979 Rolls-Royce Silver Shadow II, bedecked in a custom paint job and soon to see a specially designed hood ornament. NYC party-goers will have a chance to check out the Rolls this summer as it tours the city's slew of exciting events with a trunk-turned-cooler packed full of Perrier, and the car will travel to other cities and events.
Whether it's how to star in the next Bollywood film or suggestions from a professional mixologist, the multi-lingual site dishes on the raddest happenings around London, Moscow, Toronto, L.A., Mexico City, NYC, Montreal and Miami (with more cities launching later this year). To know what's on in your town, sign up for the Société Perrier newsletter or follow the feed on Twitter.