Sideways: A Smart Art Project
Known for their eco-chic automobiles, tomorrow Smart Car will introduce "Sideways: A Smart Art Project," a book that's in line with their counter-cultural identity and serving as the brand's creative anthology. Showcasing a myriad of colorful works of art, it's an inventive (and attractive) way to look at both the environment and contemporary motoring.
Curated by top international magazines such as Dazed & Confused, WAD and Blend, Sideways features all kinds of art media from 100 different artists that make for a diverse cross-section of modern-day culture. Smart's head of marketing Anders Sundt Jensen comments, "Sideways looks at the issue of ecology in a new creative context, and it should therefore generate some interesting new takes on the topic. And this is a key motivation behind the approach of Smart itself."
The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.