All Articles
All Articles
CULTURE

Secret 7"

CULTURE

Secret 7"

London's charity art auction and its exhibition of specially designed 7" record sleeves

by Gavin Lucas
on 11 April 2013
secret-7-325.jpg secret-7-246.jpg

Opening in London tonight, 11 April, Secret 7" is a charity art project which sees hundreds of artists—including the likes of Ai Weiwei and Gilbert & George—exhibit one-off, specially designed 7" record sleeves that will be sold to raise money for the charity Art Against Knives.

secret-7-multi.jpg

Now in its second year (in 2012 the project raised an impressive £33.5K for charity) and the brainchild of Kevin King of Universal Music, here's how Secret 7" works: seven tracks by seven well-loved musicians and bands are each pressed 100 times to vinyl by The Vinyl Factory. Then image makers from around the world are invited to create a one-off design to adorn the sleeve of one of the 700 7" record sleeves.

secret-7-400.jpg secret-7-047.jpg

The resulting 700 individually designed record sleeves, created by more than 500 contributing artists, will be exhibited for a week at Downstairs At Mother in Shoreditch, and then, fittingly, on Record Store Day (April 20), the artwork will go on sale, with each piece sold blind (meaning you won't know who created which sleeve or even what song is pressed on the vinyl within until after you've bought it) at £40 a pop. Think of it as a kind of music-and-art lottery!

secret-7-158.jpg secret-7-123.jpg

The seven tracks pressed up specially for the project are Elton John's "Bennie & The Jets," "Better Off" by Haim, "Still Love Me" by Jessie Ware, "The Beast" by Laura Marling, "The Don" by Nas, Nick Drake's "Rider On The Wheel" and Public Enemy's "Harder Than You Think." In addition to the aforementioned artists, other contributors creating sleeves include David Shrigley, Greg Eason, Marion Deuchars, Rose Blake, Pete Fowler, and Brecht Vandenbroucke—some have hand drawn their designs, others have screen printed theirs, and some have even made three dimensional packages out of unusual materials.

secret-7-199.jpg secret-7-533.jpg

The show is open to the public this weekend on 13 and 14 April. Then the following weekend (20 and 21 April), the records will be available to buy on a first come, first served basis. In the week in between Secret 7" is running events including a series of informal sessions by music label Universal aimed, King says, "purely at the young people that the charity Art Against Knives support as an opportunity for those of them interested in working in and around the music industry to pose questions to people already in amongst it." In effect, the sessions will give youngsters the chance to meet and quiz radio show hosts, A&R folk and artists such as Dizzee Rascal.

If you can't wait for or can't attend the exhibition, you can check out the online gallery of sleeve artwork on the dedicated Secret 7" website. As well as being sold in the London gallery space, the Secret 7" records will soon be available to buy online at Art Against Knives. You can also check out the record pressing in action at The Vinyl Factory in the teaser film accompanying this year's project.

Images courtesy Secret 7"

The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.

Meredith Perry

How searching the Internet helped a 22-year-old invent wireless electricity

Read More
It’s not about where the information is, it’s about how you use the tools

Pauline van Dongen

The Dutch designer blazing the wearable technology path

Read More
I’m fascinated by concepts of change, movement, energy and perception; since they are closely related to the way we experience the world

Vanessa Newman

Redesigning pregnancy for the post-gender generation with Butchbaby & Co.

Read More
I want my customers to feel comfortable and unchanged, in that becoming pregnant didn't take away from or compromise their identity

Dan Barasch + James Ramsey

A quest to make the future brighter—underground

Read More
We both share a passion for groundbreaking technology and a shared love of New York

Jonathan Sparks

Reinventing electronic music by inventing multi-disciplinary instruments

Read More
Recorded music is becoming so cheap, so the value of music is now in live performance

LaToya Ruby Frazier

Documenting the slow, troubling change in Braddock, Pennsylvania

Read More
I am not a journalist, I am a conceptual documentary artist using my visual expression for building narratives that are unseen and unheard

Alex Kalman

The tiny museum in Manhattan that’s redefining museums

Read More
The mission is to put this small simple and powerful tool into the hands of as many people as possible

Sabine Seymour

A future where smart clothes are as ubiquitous as zippers

Read More
In the future you will not buy a piece of 'functional' clothing without SoftSpot

Lulu Mickelson

A civic leader bringing change to NYC through design

Read More
Human-centered design is one of the many tools that we can use to better engage the public

Joshua Harker

Pushing the boundaries of sculpture with intricate 3D printing

Read More
My intent was to explore and depict the architecture of the imagination, to interpret and share forms evident in the mind’s eye

Cynthia Breazeal

How an emotional, empathetic robot named Jibo stands to revolutionize communication

Read More
The thing that's so provocative about social robots is that it's fundamentally a community technology

Sarah Kunst

The entrepreneur single-handedly changing the landscape for women in tech

Read More
People who live on a planet that is half women but can never seem to find any when they need one, I have solved your problem

Marcus Weller

Using technology to turn motorcycle helmet design on its head

Read More
I was taken aback both by the number of people that doubted it, and by the equally large number of people that got behind it

Roxie Darling

From un-shampoo to transgender identity, the NYC colorist boldly defining the next chapter of hair

Read More
Hair color is as much a science as it is a craft

Kathleen Supové

The NYC performance artist who’s radically reinventing the piano recital

Read More
I like pieces that are virtuosic, that show off the piano and what it can do, and are awe-inspiring

Melissa Kushner

Addressing the needs of orphans and vulnerable children in Malawi through microenterprise

Read More
Poverty is complicated, there is an increasing temptation and pressure in the development space to oversimplify things

Eelke Plasmeijer

The locally driven restaurant that’s upending Balinese food culture

Read More
We really try to keep things simple and let the produce do the talking

Douglas Riboud + Justin Guilbert

How a mission to create great coconut water led to a whole new way of doing business

Read More
We’ve made a conscious decision to be as transparent and honest as we can, and let people decide for themselves

Tarren Wolfe

The next-generation appliance making kitchens greener—literally

Read More
Our goal is to provide food for everyone in the world, and the best place to start is in our very own community

Corinne Joachim Sanon

The chocolatier bringing social change to Haiti and bean-to-bar chocolate to the world

Read More
Seeing the poverty surrounding me and the lack of jobs and opportunity bothered me

Kegan Schouwenburg

Revolutionizing orthotics through 3D-printed insoles

Read More
What orthotics do is they effectively change the geometry of what your alignment is like

Matt Kenyon

Fusing art and technology to disrupt concepts of corporate America

Read More
I want the work to live in the world and circulate, so it can generate more dialogue

George Arriola and Monohm

An heirloom electronic for the post-smartphone era

Read More
We agonized during the design process as all hyper-obsessed craftspeople should

Tal Danino

The bioengineer who’s programming DNA to fight cancer

Read More
[Manipulating genes] is very new, people are just learning how to program these organisms

Leopoldine Huyghues Despointes

The young filmmaker and non-profit founder who just wants people to follow their dreams

Read More
I feel confident and ready to accomplish so much more, the movement is on
Loading More...