I hope none of you think we take ourselves too seriously. We love what we do and we have fun doing it. In the last three and a half years since I started CH lots of other sites have come on the scene covering similar topics—some even with similar names. The more, the merrier. Two newcomers bring humor to the game and, possibly without realizing it, offer inspiration. The Uncoolhunter finds all sorts of great and original dorky stuff whereas Don't Believe the Hypebeast is to streetwear what The Onion is to real news.