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CULTURE
RE*Generation Charm Contest
by Josh Rubin
on 13 July 2006
Charmcontest

Virgin Mobile USA, Stand Up for Kids, and Youth Noise have teamed up to start the RE*Generation Movement to raise awareness about homeless and abused kids. To get teens involved, these companies launched the RE*Generation Charm Contest. Teens and young people are asked to design a cell phone charm and enter it by 20 July 2006 to be judged by a rock star panel who will pick the finalists that will go up on the site for final voting by anyone who visits. The Grand Prize winner will win a trip to South Africa to help first hand with the AIDS crisis there and their design will be made in to phone charms for all Virgin Mobile subscribers to hang on their phones to support RE*Generation.

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