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Outside Magazine: Customization

by Josh Rubin
on 16 September 2005
Whether you're after a one-off design for your new shoes or a pair of jeans, technological advances have made mass customization easier than ever. "Even big manufacturers like Nike are offering products that allow for personal expression," says 31-year-old New York designer Josh Rubin whose Web site,, has become a style arbiter for fashionistas and urban hipsters.
--John Bradley

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