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CULTURE
Montaigne Market
by Ami Kealoha
on 18 April 2006
Montaigne

Montaigne Market in Paris blooms like a garden of fashion between the conservative, single-brand storefronts of Montaigne Avenue. As the first multi-marque in the city of lights, the store engineers a confluence of current and classic styles from Paris, London, California, and New York. The 4,000 square foot space encourages mixing and matching of designers in different price tiers, an increasingly popular strategy put to use by fixed-salary fashion devotes. Think of a girl wearing a burst-of-color Matthew Williamson blouse over faded True Religion Jeans. The store is also the exclusive carrier in France for labels like Behnaz Sarafpour and Alice Temperley. Instead of fixed mini-boutiques for each label, the integrated selection is ever changing.

The white wall, lacquer, and leather interior was designed by architect Johannes Zingerle. His design, mixed with the buying strategies of Liliane Jossua, inspires undulating colors and textures of the clothes to work like layered washes of oil paint on top of his minimalist but never austere interior.

More images and store info follows after the jump.

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