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Mobile Art Container

by Lost At E Minor in Culture on 29 October 2007

MobileArtContainer.jpg

Fashion guru, Chanel's Karl Lagerfield, and star architect, Zaha Hadid, have combined to create this Mobile Art Container, which is to roam the world from 2008 to 2010 bearing installations by 18 international artists. The result of a chance meeting between the two in the lobby at the Mercer Hotel in New York, the "container" is to be manufactured out of super white fiberglass, with an exhibition ring inside.

Taking a similarly unconventional approach to marketing as the brand did with their recent blog initiative, the primary goal is to align Chanel with contemporary art and design in the public eye, and Lagerfield has already decided it's money well spent: "We could have inundated the world with ads," he said. "But this is a more noble project." A win for all, we think.

Also on Cool Hunting: Jacques Polge, Parfumuer

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