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CULTURE
Mühlbauer Campaigns
by Ami Kealoha
on 23 December 2008
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Among felt molds, colorful ribbons and other bits of visual stimuli found at the Viennese workshop of Mühlbauer, the family-owned hat-makers that goes back three generations, I was particularly taken by the ad campaigns lining the halls.

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Spanning the decades with smart depictions of stylish women wearing hats, the colors, compositions and aesthetics of the vintage ads are like a walk through a history of illustration.

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The highly-stylized imagery represents a bygone era of graphic arts, one that, like Warhol's illustrations, border on fine art.

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One look at their current collateral, Gregor Zivic's bizarre photo depicting a man squeezing black liquid from an udder onto a hat (above), is testament to a creative company that perseveres with a strong identity only rivaled by the quality of their goods. (See the many turbans, veils, beribboned headbands and other smart headgear in their current collection for examples.)

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