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malin+goetzinstall.jpgMalin+Goetz store between 5pm and 2am this evening. The shampoo and body product store is running videos of male and female models indulging in Malin+Goetz products while in the shower. (Sans towel).

The display will certainly shock some, bemuse others, and titillitate a few. But that's a time-tested strategy behind PR gurus Gorilla Kingdom who designed and produced the project. New videos will be added monthly throughout 2006—barring a court's injunction, that is.

Malin+Goetz flagship store
177 Seventh Avenue (between 20th and 21st streets)
map

by Jacob Resneck

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