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M3 Summit 2006

by Josh Rubin
on 29 March 2006

Already in its third year the M3 Summit is beginning to take shape as an informative, energetic and eclectic festival. It is the ideal alternative to shivering through late March in New York. M3 in sunny Miami Beach makes you feel like you are cheating on winter with spring.

This past weekend the Surf Comber and National hotels on Collins Ave in Miami Beach hosted panel discussions with minds like Chris Anderson and Giles Peterson. The theme of this years festival revolved around the ‘Long Tail’ article by Chris Anderson, Editor in Chief of Wired magazine. The Long Tail, is a term that suggests, amongst other things, that the era of the ‘big hit’ is over and that the future economics of entertainment will be decided by mini mass markets and niche audiences. Not a revolutionary idea, but refreshing to hear from the editor of Wired.

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