All Articles
All Articles
CULTURE

La Brea

Seven new spots to shop in Hollywood's up-and-coming retail district

by Julie Wolfson
on 30 August 2011

From Japanese selvage denim to modern bohemian tunics, La Brea is quickly becoming one of the most creative shopping destinations in Los Angeles. The neighborhood redevelopment project has helped inspire several new stores to open their doors on the extra-large boulevard, revitalizing the blocks between Beverly Boulevard and 2nd Street. Now with Feal Mor, Don Ville shoes, Black Scale, General Quarters and the brand new Post 42, this retail capital of well-put-together stores is filled with independent designs, vintage finds and handmade accessories.

In an area where And Still, Undefeated, Stussy and Union sit side by side near the wacky giant Hollywood signs, and the kitschy pop culture collections of Nick Metropolis are on the same street as American Rag and phenomenal art exhibits at Merry Karnowsky Gallery, we found seven new favorites.

self-edge-la10.jpg self-edge-la11.jpg
Self Edge

Self Edge is the go-to outfitter for the best selvage denim including Real Japan Blues, Iron Heart and Strike Gold, as well as plaid shirts and jackets. Current stock at the Los Angeles store includes hand dyed Kawatako belts, wallets and bags.

self-edge-la1.jpg

Next up they are launching a line called Stevenson Overall Company made in Japan. It's an updated classic American style so, according to owner Kiya Babzani, “You don't look like a railroad worker.”

don-ville1.jpg
Don Ville Shoes

With a brand-new retail space connected to a full-service shoe workshop, the cobblers at Don Ville craft bespoke, made-to-measure and ready-to-wear footwear onsite.

don-ville3.jpg

Peek into the workroom to see projects in various states of development and lust after the perfect leather for bespoke loafers; drool-worthy examples include turquoise patent oxfords and pearl grey ankle boots.

black-scale12.jpg
Black Scale

Founded by Mega and Alfred de Tagle, urban art collective Black Scale fills their minimalist space with graphic black-and-white t-shirts, apparel and accessories with pops of red, along with skulls, pyramids and crucifixes.

black-scale11.jpg

Added into the mix, look for grey jackets, vests with multiple layers of fabric and long charcoal sweaters with metal buttons, sleek black high-tops and collaborative projects.

feal-mor1.jpg
Feal Mor

As a collector of military uniforms, owner JP Plunier designs striped military-inspired sweaters and stocks his store with wetsuits from Amsterdam, as well as short-sleeved button-down oxfords made from super-fine Japanese cotton.

feal-mor3.jpg

Accessories new and vintage line the shop, which also houses surfboards, bicycles, turntables and other treasures. Based on the French '56 Jump Jacket, look for the noir black or cognac tan Feal Mor Battle Jacket in the La Brea store and online.

goes-around3.jpg
What Goes Around Comes Around

A wonder emporium of classic glamour and style, What Goes Around Comes Around peddles vintage Chanel, Levi's LVC, The West is Dead, custom Converse high-tops, vintage Louis Vuitton luggage and vintage eyewear. Their own WGACA Collection of '60s-inspired pieces feature retro prints, embroidered details and fur outerwear.

goes-around1.jpg

Stylist Paige Yingst has the back room set up with special merchandise and is ready to help customers find the perfect look for any special occasion.

general-quarters1.jpg
General Quarters

General Quarters owner Blair Lucio fills his men's lifestyle store with Americana heritage styles that focus on casual California-inspired designs. Inside you'll find plaid shirts, soft tees and relaxed denim sitting beside pocket knives, motorcycles, and vintage American bandanas.

general-quarters2.jpg

Lucio's favorite lines include Gant Rugger, Life After Denim, Kelty Pack, Pail Car Denim, Groceries and CXXVi. New finds include bracelets made from World War II-era camo parachute para-cord with a old good luck fishing lure recast in bronze.

post42-4.jpg
Post 42

Matt Winter erected two Quonset huts in a parking lot at the corner of 1st and La Brea and quietly opened up shop at Post 42. Officially opening in mid-September, reclaimed furniture and objects, along with new and vintage apparel and accessories, will sell from inside the World War II structures.

post42-5.jpg

See more images from the shops in the gallery below.

The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.

Tarren Wolfe

The next-generation appliance making kitchens greener—literally

Read More
Our goal is to provide food for everyone in the world, and the best place to start is in our very own community

Lulu Mickelson

A civic leader bringing change to NYC through design

Read More
Human-centered design is one of the many tools that we can use to better engage the public

Jonathan Sparks

Reinventing electronic music by inventing multi-disciplinary instruments

Read More
Recorded music is becoming so cheap, so the value of music is now in live performance

Dan Barasch + James Ramsey

A quest to make the future brighter—underground

Read More
We both share a passion for groundbreaking technology and a shared love of New York

Kegan Schouwenburg

Revolutionizing orthotics through 3D-printed insoles

Read More
What orthotics do is they effectively change the geometry of what your alignment is like

Pauline van Dongen

The Dutch designer blazing the wearable technology path

Read More
I’m fascinated by concepts of change, movement, energy and perception; since they are closely related to the way we experience the world

Sabine Seymour

A future where smart clothes are as ubiquitous as zippers

Read More
In the future you will not buy a piece of 'functional' clothing without SoftSpot

Cynthia Breazeal

How an emotional, empathetic robot named Jibo stands to revolutionize communication

Read More
The thing that's so provocative about social robots is that it's fundamentally a community technology

Eelke Plasmeijer

The locally driven restaurant that’s upending Balinese food culture

Read More
We really try to keep things simple and let the produce do the talking

Meredith Perry

How searching the Internet helped a 22-year-old invent wireless electricity

Read More
It’s not about where the information is, it’s about how you use the tools

Roxie Darling

From un-shampoo to transgender identity, the NYC colorist boldly defining the next chapter of hair

Read More
Hair color is as much a science as it is a craft

Corinne Joachim Sanon

The chocolatier bringing social change to Haiti and bean-to-bar chocolate to the world

Read More
Seeing the poverty surrounding me and the lack of jobs and opportunity bothered me

George Arriola and Monohm

An heirloom electronic for the post-smartphone era

Read More
We agonized during the design process as all hyper-obsessed craftspeople should

Kathleen Supové

The NYC performance artist who’s radically reinventing the piano recital

Read More
I like pieces that are virtuosic, that show off the piano and what it can do, and are awe-inspiring

Melissa Kushner

Addressing the needs of orphans and vulnerable children in Malawi through microenterprise

Read More
Poverty is complicated, there is an increasing temptation and pressure in the development space to oversimplify things

Leopoldine Huyghues Despointes

The young filmmaker and non-profit founder who just wants people to follow their dreams

Read More
I feel confident and ready to accomplish so much more, the movement is on

LaToya Ruby Frazier

Documenting the slow, troubling change in Braddock, Pennsylvania

Read More
I am not a journalist, I am a conceptual documentary artist using my visual expression for building narratives that are unseen and unheard

Sarah Kunst

The entrepreneur single-handedly changing the landscape for women in tech

Read More
People who live on a planet that is half women but can never seem to find any when they need one, I have solved your problem

Marcus Weller

Using technology to turn motorcycle helmet design on its head

Read More
I was taken aback both by the number of people that doubted it, and by the equally large number of people that got behind it

Vanessa Newman

Redesigning pregnancy for the post-gender generation with Butchbaby & Co.

Read More
I want my customers to feel comfortable and unchanged, in that becoming pregnant didn't take away from or compromise their identity

Matt Kenyon

Fusing art and technology to disrupt concepts of corporate America

Read More
I want the work to live in the world and circulate, so it can generate more dialogue

Tal Danino

The bioengineer who’s programming DNA to fight cancer

Read More
[Manipulating genes] is very new, people are just learning how to program these organisms

Joshua Harker

Pushing the boundaries of sculpture with intricate 3D printing

Read More
My intent was to explore and depict the architecture of the imagination, to interpret and share forms evident in the mind’s eye

Douglas Riboud + Justin Guilbert

How a mission to create great coconut water led to a whole new way of doing business

Read More
We’ve made a conscious decision to be as transparent and honest as we can, and let people decide for themselves

Alex Kalman

The tiny museum in Manhattan that’s redefining museums

Read More
The mission is to put this small simple and powerful tool into the hands of as many people as possible
Loading More...