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CULTURE

Jeep and USA Basketball

The American car brand partners with the Basketball Men's National Team

by Largetail
on 17 July 2012
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Advertorial content:

Two American icons come together with the Jeep brand's official partnership with USA Basketball. As a focal point of this partnership, the Jeep brand introduced its special edition model, the 2012 Jeep Wrangler Unlimited Altitude featuring a new, more powerful V6 engine and customized interior and exterior design cues.

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Unified in their drive for excellence, the Jeep brand joins USA Basketball in rallying the "Power Within" as the National Teams endeavor to realize their dream. "The Jeep brand embodies the American spirit," states Chris Paul, campaign spokesman and member of the 2012 USA Basketball Men's National Team. Paul appears in a partnership behind-the-scenes video series as well as a TV spot featuring the music of hip-hop artist, Common, giving voice to "a legendary vehicle supporting a legendary team."

Launching the start of the exhibition season, the USA Basketball Men's National Team hits the road on 5 July with the opening of training camp in Las Vegas. To celebrate the tour, the Jeep brand teamed up with acclaimed designer Jeff Staple to create the Believe Collection, featuring custom items (some limited to 25 pieces each), including an exclusive, handmade basketball by Leather Head and a basketball duffel bag designed by 3x1, handcrafted from American selvedge denim.

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3x1 also contributes a custom scarf that tops off a classic look along with the collection's vintage inspired, limited edition Ft. Knox sunglasses by Knockaround. Combining timeless appeal with the latest in technology, the collection also includes custom editions of sleek Aviator Headphones by Skullcandy, custom protective iPad and iPhone cases from Uncommon and a Big Jambox, a hi-fi portable wireless speaker by Jawbone. Built NY contributes the Cargo Travel Organizer, a must-have case for keeping cords together while on the go.

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Each item captures the USA Basketball's team pride with the iconic American flag logo and "When We all Believe" tag line that is designed to commemorate the belief we all have in a common goal as we support our team. Visit Jeep to enter to win a shot at the entire Jeep for USA Basketball Believe Collection.

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Partnering with USA Basketball to pave "the road to victory," the Jeep brand upholds achievement and distinguishes itself as a leader in capability. Check out the Jeep High Altitude content series as it features interviews with profiles of influential designers, digital entrepreneurs and adventurers demonstrating the latest in edge, power and innovation.

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