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Blogger Josh Rubin, who publishes Cool Hunting, said it's "totally hip" to own an iPod. "I don't know of anyone who is embarrassed," he said. "Anyone. There's a whole whitecord subculture here in NYC. It's like an unspoken brother/sisterhood on the subways and in the streets." Rubin, however, admitted he personally doesn't use the white headphones -- for reasons of better audio quality, naturally. "So I guess I'm proud," he said, "but stealth."
by Leander Kahney

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