if.psfk.com: Interview With Josh Rubin, Mr. Cool Hunter

Since February 2003 Josh Rubin's Cool Hunting has been a daily update on stuff from the "intersection of design, culture and technology." The readers of Coolhunting.com tend to be 24 - 35 year old international urban dwelling males with backgrounds in design, technology, media, marketing and education.

IF decided to ask the Cool Hunter a few questions about the site and the consultancy he offers brands.

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