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Girl Effect

by Mike Giles in Culture on 06 June 2008

girleffect.jpg

Grow Interactive, a Norfolk-based interactive advertising and design studio, teamed up with leading independent advertising agency Wieden+Kennedy, to create Girl Effect. The website, created on behalf of The Nike Foundation, coincides with last week's announcement that the "Nike Foundation and Buffets join to Invest $100 million in Girls."

Visitors to the website learn about "the girl effect," the ability of adolescent girls in developing countries to bring unprecedented social and economic change to their families, communities and countries. For example, studies show that woman reinvest 90% of their income into her family but a man will reinvest 30-40%. The well designed website provides the tools for girls and women to learn and spread the word.

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