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Freitag's New Zurich Flasghip

by Jacob Resneck
on 19 June 2006

The Freitag bag has become somewhat of a phenomenon. Similar to Zo or Timbuk2 bags developed by bike messengers in San Francisco, Freitag bags were inspired by the heavy tarpaulin-covered trucks that brothers Markus and Daniel Freitag would see cruising down the Autobahn. As the company has grown, so has their line, which now includes items we've covered on CH in the past, like wallets, named after the spoiled-rotten characters Brandon, Dylan and Brenda from TV's 90210 series, and laptop cases. More recently, they've debuted patriotic footballs in honor of the World Cup, which like all of their output, are made from recycled truck tarps. But the repurposing doesn't end with their products, the brothers' newest flagship store's 26-meter tall "skyscraper" in Zurich is also made from recycled materials—in this case, 17 stacked shipping containers. Welcome to the cult of Freitag.

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