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CULTURE
Found in Translation
by Ted Cahill
on 20 June 2006
Fit

The innovative Japanese sneaker brand, Onitsuka Tiger teamed up with Ramp Industry to develop Found in Translation, a new website that went live earlier this month celebrating the latest designs and movements of Anglo-Japanese talent. The site's combination of audio, video, and animation, as well as special downloads that users can turn into their own customized pieces, makes it well worth a visit. Cultural pioneers on the site include sculptor Tomoaki Suzuki, punk inspired fashion designer Hiro, animator Hiroshi Kariya, girl drummer Akiko of Comanechi, and organic farmer Hiroyuki Suzuki, among others. The project will also have a life offline in multi-media installations at Onitsuka Tiger's London flagship store.

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