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CULTURE
Fast Company: Cool Runnings
by Josh Rubin
on 29 September 2005

Fastcompany Lofi
Cool hunters are more than just streetwise fad spotters. Here are three blogs from arbiters of cool that offer insights and inspiration for innovation.
BLOG: Cool Hunting
WHO WRITES IT: Josh Rubin, a former user-interface designer for Motorola, and his band of 10 contributors
WHY YOU SHOULD READ IT: Because drinking Pabst with hipsters at after-hours Brooklyn bars is exhausting. Instead, tap into the cool-kid consciousness by reading Rubin and his cohorts--classic cool hunters obsessed with gadgets, T-shirts, and of course, Puma and Nike. Although perhaps best suited for those in the fashion biz, Rubin's blog helps anyone tap into maven culture.
--Jena McGregor

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