View Mobile Site


show nav
View Desktop Site


Easy Keys Creation Myths: The Story of Beer

A distrubingly wild fictional adventure of animals, revelry and consumption

by David Graver in Culture on 01 August 2014


Easy Keys' new book "The Story of Beer" is a rollicking tale in which readers will find a giant banjo-playing bear clad in white briefs and sporting deer antlers. His name is BEER. Billed as a translation by Aimee Theirot, from an original story told by Beauford "T-Hawk" Arceneaux (neither may be real people), the narration of the book feels as if one were sat in Appalachia in some distant time past, listening to a story from a potty-mouthed man whose mind had melted from isolation and consumption—though in actuality it's a narrator speaking directly to an audience. "Listen up, this story has transformative powers," he beckons. "I told it to a beggar once and he became a banker." There's irreverence, adventure and quite a bit of chaos and creation.

"This is the story of how BEER's parents met and conceived BEER," the narrator continues—and it all begins with a party, the aftermath and a birth. While every character is drinking, this is not about the creation of beer. It's about friendship and the nature of storytelling, love-making and good old-fashioned drinking. The real life authors behind it also produce work in another medium: they're the fun folk rocking NYC-based band Easy Keys, and the subject matter of their music is quite akin to what you'll find in "The Story of Beer." As a work of fiction, the book is baffling and beautiful, but altogether, it's a very entertaining read—complete with an intermission.

"The Story of Beer" is available online for $12. To celebrate the book release, as well as their new album, the band will be performing in NYC on 14 August 2014.

Images by Cool Hunting


Get Cool Hunting delivered to your inbox every weekday morning