"Color Chart: Reinventing Color, 1950 to Today" opens this Sunday, 2 March 2008 at MoMA. On view through 12 May 2008, the exhibition explores artists' use of readymade color—from car paint to colored tape—featuring works by 44 modern and contemporary artists including Gerhard Richter, Andy Warhol, Damien Hirst, and Angela Bulloch.
"Color Chart" takes as its point of departure the commercial color chart, an item that openly attests to the status of paint as mass-produced and standardized. The exhibition examines two separate but related meanings of readymade color: color as store-bought rather than hand-mixed, divorced from an artist's subjective taste or decisions; and color found and appropriated from everyday life—fluorescent bulbs, car color, or computer color, for example.
Also, this Saturday, 1 March 2008 from 9pm-1am, PopRally, the ongoing event series for young New Yorkers at MoMA and P.S.1, in conjunction with the "Color Chart" exhibition, presents a dance party with a lineup of deejays from DFA Records. That's right, a dance party at MoMA. The evening includes an exclusive preview of "Color Chart" before its official opening to the public. The deejays to be featured are Juan Maclean, T&T (Tim Goldsworthy & Tim Sweeney), Holy Ghost!, Justin Miller and Jacques Renault.
Attendees are encouraged to wear bright and bold colors. There will be an open bar and guests will receive a colorful custom-made gift designed by PopRally and DFA. Unfortunately, the event is sold out, best use those connections.